SAN ANTONIO – It’s happened for years to both KENS-TV anchorwoman Sarah Lucero and Martha Buchanan, the S.A. television news legend of the 1960s and ‘70s.
People keep asking both women if they’re mother and daughter – or at least related in some way.
“I have been answering questions about that for years now,” Buchanan said in an email. Lucero, too, has been asked the question “ever since I started working in television news in San Antonio.”
I get asked as well. In fact, the subject came up again in May and I’ve been getting the query over and over since. That’s because I mentioned Buchanan in a May Express-News 150th Anniversary story that chronicled the history of WOAI, the first TV station in San Antonio.
Buchanan was the first woman to co-anchor a local evening news broadcast here. It was on a Channel 4 panel program in 1965 called “Early Evening Report,” which aired from 4:30 to 5:30 p.m. It wasn’t until ’72 that she broke ground state-wide, however.
That’s when WOAI launched its weekday 6 p.m. broadcast and introduced Buchanan as co-anchor, making her the first woman to head a prime-time news telecast. “Jessica Savitch was anchoring in Houston. . .but she was doing weekends, ‘’ recalled Buchanan in a 1999 interview.
Buchanan also paved the way for pregnant anchors; she stayed on-air, “in all my blooming glory,” until two weeks before giving birth.
These days, that’s a given. Lucero, for instance, has co-anchored KENS’ news broadcasts through all four of her pregnancies.
But back to the original reason for this blog and why people associate the two anchors.
Buchanan’s married name is Lucero; Martha’s husband is Pepe Lucero (seen above in a Christmas card photo supplied by Buchanan), and their union became well-known because he also was in the news — as a prominent politician.
In fact, the couple moved to Washington D.C., where they still live, when, in 1980, he was asked to serve in President Carter’s Treasury Department as the Chief of Revenue Sharing.
As for that other question. . .
“Would that she were my daughter,” Buchanan replied, “but that is not the case. My daughter, Lia Lucero, lives in North Carolina and, with her husband, is bringing up two gorgeous little girls.”
As for KENS’ 6 and 10 p.m. anchorwoman, Lucero said it gets even more confusing because she has an aunt named Martha Lucero, and sometimes, “I can’t tell which Martha they’re talking about.”
In fact, she added, she’s even told “I resemble Martha Buchanan.
“I always tell people that I hope to be able to meet (Martha and Pepe) some day because everybody seems to know who they are and talks very highly of them as a great San Antonio couple.”
Buchanan shares that wish.
“Hopefully one of these days I can meet Sarah,” she wrote, “and congratulate her on all the really great comments I hear about her, and thank her for picking up the torch for women broadcasters.”
Photos: Courtesy of Lucero and Buchanan